The watch world is a whirlwind of rumors, speculation, and occasional outright misinformation. Nowhere is this more apparent than in the realm of Rolex, where the brand's legendary status and highly coveted timepieces fuel a constant stream of online chatter. Recently, a wave of speculation swept across forums and social media, claiming the discontinuation of several popular models, most notably the iconic Rolex GMT-Master II "Pepsi" (ref. 126710BLRO) and the similarly sought-after "Sprite" (ref. 126720VTNR), along with certain Oyster Perpetual models featuring celebration motif dials. This article aims to address these rumors directly, debunk the false claims, and delve deeper into Rolex's overall approach to product lifecycles and the enduring allure of its discontinued models.
The Rumors: A Case of Misinformation
The initial reports claiming the Rolex GMT-Master II Pepsi (126710BLRO) and Sprite (126720VTNR) were discontinued in 2024 quickly spread like wildfire. Videos claiming to show evidence of discontinuation popped up online, further fueling the panic among collectors and enthusiasts. Similar claims surrounded the Oyster Perpetual models with celebration dials, leading many to believe Rolex was making sweeping changes to its lineup. These rumors, however, lack factual basis.
The Truth: Rolex Has *Not* Discontinued These Models (Yet)
Breaking news: Rolex has officially made no announcement regarding the discontinuation of the GMT-Master II Pepsi (126710BLRO), the GMT-Master II Sprite (126720VTNR), or the Oyster Perpetual models with celebration dials. While Rolex is notoriously secretive about its production plans and future releases, the absence of any official statement directly contradicts the widespread rumors. The videos circulating online often misinterpret information or rely on anecdotal evidence, lacking the official confirmation needed to substantiate such a significant claim. Therefore, it's crucial to rely on official Rolex channels and reputable watch publications for accurate information, rather than unverified online posts.
Understanding Rolex's Approach to Discontinuations:
Rolex's approach to discontinuing models is often gradual and subtle. They rarely make public announcements about specific model retirements. Instead, they simply cease production, leading to dwindling availability at authorized dealers. This strategy contributes to the mystique and desirability of discontinued Rolex watches, driving up their prices in the secondary market. The absence of a model from the official Rolex website or authorized dealer catalogs is often the most reliable indicator of discontinuation, but even then, it's not always immediate or definitive.
The Allure of Discontinued Rolex Models:
The discontinuation of a Rolex model often triggers a surge in demand and value. Collectors and enthusiasts see discontinued models as a piece of horological history, representing a specific era and design language. This scarcity, coupled with the inherent value of a Rolex timepiece, pushes prices significantly higher in the pre-owned market. This is precisely what has fueled the interest and speculation surrounding the potential discontinuation of the Pepsi and Sprite models. The fear of missing out (FOMO) plays a significant role, driving demand even before official confirmation of a discontinuation.
Exploring the Rumors in Detail:
Let's examine the individual rumors surrounding specific Rolex models:
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